Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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PROGRAM
1993 SILVER
1993 BRONZE
1990 GOLD
Right on the Mark
The objectives for the trade and consumer introduction of the Dunlop Max Impact tennis rackets were to meet or exceed an aggressive sales plan and to increase market share, mostly importantly among specialty shops. Additionally, the impacts were to be used as leverage to open new accounts and to establish even greater brand credibility among influential teaching pros.
Brand:
Max Impact
Client:
Dunlop Slazenger Corporation
Agency:
Cole Henderson Drake
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
