Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”
Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab
Her Story is Our Story: The Laws of Gilead
The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.
Agency: Universal McCann LA
Up Your Game
After a tectonic shift in the sports media landscape, Bleacher Report was presented with an opportunity: capitalize on a young sports fan that exhibited new behaviors and attitudes not catered to by the large TV networks that dominate the category. We set out to understand this new sports fan, and connect Bleacher Report’s offerings with their new behaviors. The resulting campaign articulated a clear understanding of this new fan and the complex relationship between sports and culture, landing Bleacher Report a unique space in the sports media world.
Brand: Bleacher Report
Client: Bleacher Report
Agency: Johannes Leonardo