Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2024 GOLD

NUNCA DEJES DE CREER.

Los peruanos sentían desde la pandemia, una sensación de incertidumbre e inseguridad. La categoría bancos comunicaba mensajes dispersos y alejados de lo que realmente el cliente necesitaba escuchar. Scotiabank carecía de un territorio y posicionamiento claros y es por ello que decidimos otorgarle un nuevo territorio: Seriedad. Elegimos como vocero a Ricardo Gareca, quien encarnaba los valores de la marca de seriedad, compromiso, transparencia y pasión por su trabajo. Obtuvimos extraordinarios resultados: recordación de 93%; los indicadores de cercanía, calidad de servicio y seriedad sobre pasaron los objetivos largamente.

Brand: APUESTA TOTAL
Client: BCP
Agency: BOOST BRAND ACCELERATOR
Language: Spanish

2024 SILVER

Kicking Off the NFL’s 104th Season by Admitting the League is Scripted

To earn new fandom the NFL had to show up differently. So the league kicked off the 104th season with a fully integrated campaign admitting that the game is scripted. The NFL took risks in the pursuit of growth, was playful with their mythos, and moved at the speed of culture. And it worked - viewership increased 27%, casual fans saw NFL games as “must-see TV”, and conversation increased 17X YoY.

Brand: NFL
Client: NFL
Agency: 72andSunny Los Angeles
Language: English

2024 BRONZE

PopCorners - Break Into Something Good

PopCorners provides the perfect snack. Healthier than fried alternatives but tastier than the healthy options. Teaming up with iconic Breaking Bad characters on the biggest stage (The Super Bowl), we showed what was possible by providing a different option in snacking.

Brand: PopCorners
Client: Frito-Lay North America
Agency: Frito-Lay North America
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take