Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”
Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab
Her Story is Our Story: The Laws of Gilead
The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.
Agency: Universal McCann LA
One Martial arts interactive film “The Lost Town”with Millions of main characters
To recreate the popularity of a 20-year classic martial arts game“JX Mobile”, we combined the film and mode of game, finally developing a brand-new experience via an interactive film called “The Lost Town”, in which millions of audiences successfully became the main character and experienced a exclusively romantic adventure story with two Chinese film celebrities Gengxin Lin and Liying Zhao by tapping different options. The interactive film managed to increase the downloads of “JX Mobile”by hundreds of thousands，reenergizing the 20-year Intellectual property.
Brand: JX mobile