Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2024 SILVER
Kicking Off the NFL’s 104th Season by Admitting the League is Scripted
To earn new fandom the NFL had to show up differently. So the league kicked off the 104th season with a fully integrated campaign admitting that the game is scripted. The NFL took risks in the pursuit of growth, was playful with their mythos, and moved at the speed of culture. And it worked - viewership increased 27%, casual fans saw NFL games as “must-see TV”, and conversation increased 17X YoY.
Brand:
NFL
Client:
NFL
Agency:
72andSunny Los Angeles
Language:
English
2024 BRONZE
PopCorners - Break Into Something Good
PopCorners provides the perfect snack. Healthier than fried alternatives but tastier than the healthy options. Teaming up with iconic Breaking Bad characters on the biggest stage (The Super Bowl), we showed what was possible by providing a different option in snacking.
Brand:
PopCorners
Client:
Frito-Lay North America
Agency:
Frito-Lay North America
Language:
English
2023 SILVER
Making Everyone Feel Like a Caesar
When Caesars entered the sportsbook arena in 2021, the category felt functional and transactional, aimed solely at hardcore bettors. As a brand with entertainment at its core, we created a campaign that felt like a modern Coliseum—inclusive, entertaining and rewarding—and extended the excitement of betting to a broader group of sports fans. We injected more fun into the category, and created incredible brand growth over the 2021-22 football season: unaided awareness (2% to 26%), market share (3.4% to 16.6%), and number of bets placed (+180%) all skyrocketed.
Brand:
Caesars Sportsbook
Client:
Caesars Sportsbook
Agency:
TEN6
Language:
English
FINALISTS
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
The Rugby League World Cup 2021 (RLWC2021)
The RLWC2021: A record breaking World Cup with real impact
