Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2019 GOLD
A TEAM OF ONE
This is the worst team in the world, but won the respect of Yao Ming and millions.
Ye Sha, a teenage boy who loved basketball, passed away on April 27 2017 and the organs he donated saved the lives of seven people. About 300,000 Chinese are on waiting lists every year. The organ supply-demand ratio is 1:30.
In order to boost voluntary donations, we found five organ recipients of Ye Sha. We formed a basketball team named after the boy, and brought to life his unrealized dream.
Ye Sha's team sent out a challenge letter to professional basketball teams on the WeChat social network. The message was put on the table of CBA. In the end, they agreed to a friendly match during the WCBA All-Star Game.
Brand:
Tencent Foundation
Client:
Tencent Foundation
Agency:
Loong
Language:
Mandarin
2019 GOLD
Play Unified
In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs?
Brand:
Special Olympics
Client:
Special Olympics Belgium
Agency:
LDV United
Language:
English
FINALISTS
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
The Rugby League World Cup 2021 (RLWC2021)
The RLWC2021: A record breaking World Cup with real impact
