Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2023 SILVER

Making Everyone Feel Like a Caesar

When Caesars entered the sportsbook arena in 2021, the category felt functional and transactional, aimed solely at hardcore bettors. As a brand with entertainment at its core, we created a campaign that felt like a modern Coliseum—inclusive, entertaining and rewarding—and extended the excitement of betting to a broader group of sports fans. We injected more fun into the category, and created incredible brand growth over the 2021-22 football season: unaided awareness (2% to 26%), market share (3.4% to 16.6%), and number of bets placed (+180%) all skyrocketed.

Brand: Caesars Sportsbook
Client: Caesars Sportsbook
Agency: TEN6
Language: English

2022 SILVER

Ramadan through children's eyes

The campaign goal was to grow the LEGO brand salience for parents/shoppers in the post-pandemic context. To achieve this goal we identified the need to strengthen the “LEGO Play is fun” perception, on top of LEGO educational attributes. Our idea “Thr

Brand: LEGO
Client: LEGO Middle East LLC.
Agency: V4 Advertising LLC.
Language: English

2022 BRONZE

Celebrating the 12th Players

As one of the primary sponsors, how could McDonald’s capture hearts and stomachs of Arab fans, during FIFA’s Arab Cup? We focused on the insight that fans were the fuel for their game and the teams, not just the crowd behind the teams in the stands. And t

Brand: McDonald's
Client: McDonald's GCC
Agency: Publicis Groupe - Studio m
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take