Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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1990 BRONZE
Passion of the Game
The "Passion Of The Game" campaign was developed to give K-Swiss a distinct, consistent print "look" to maximize brand identity and awareness in the highly competitive athletic footwear category. This campaign which appealed to consumer's emotional/visceral sense dramatically increased K-Swiss' sales, distribution and awareness.
Brand:
K-Swiss
Client:
K-Swiss
Agency:
Della Femina, McNamee WCRS, Inc.
Language:
English