Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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1990 SILVER
Normark Hollow Crank Bait
To introduce a new hollow crank bait that makes noise (i.e. rattles) as it is reeled in that "beats" the previous success of Normark's famous Shad Rap. Secondary objectives involved maintaining dealer involvement with the brand through strong creative and equally strong evidence of market share.
Brand:
Normark
Client:
Normark Corporation
Agency:
Carmichael Lynch, Inc.
Language:
English
1990 BRONZE
Passion of the Game
The "Passion Of The Game" campaign was developed to give K-Swiss a distinct, consistent print "look" to maximize brand identity and awareness in the highly competitive athletic footwear category. This campaign which appealed to consumer's emotional/visceral sense dramatically increased K-Swiss' sales, distribution and awareness.
Brand:
K-Swiss
Client:
K-Swiss
Agency:
Della Femina, McNamee WCRS, Inc.
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
