Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1995 SILVER

Everyone's At Home With Ethan Allen/Opposites

Whether you're looking for just one piece of furniture or a whole roomful, you'll be at home with Ethan Allen. Grey created the "Everyone's At Home With Ethan Allen" campaign to position the Company as the destination for a wide array of stylish and affordable home furnishings that fit the way people live today. The marketing challenge was to capitalize on Ethan Allen's brand name recognition and reputation for quality while contemporizing the image among younger customers...The trick was to achieve this without alienating Ethan Allen's older, core customer.

Brand: Ethan Allen
Client: Ethan Allen, Inc.
Agency: Grey
Language: English

1995 BRONZE

Forbes 1994 Campaign

Forbes was already perceived as a leading magazine for the business audience, but wanted to aggressively raise its advertising revenue, especially among technology advertisers. The campaign, targeting media decision makers in advertising agencies and technology companies, was designed to stimulate interest in advertising in Forbes. The strategy was to profile highly successful business people, top managers of fast growing companies in key industry sectors such as high-technology, and to show they had been highly involved in reading Forbes as a key ingredient of their career success. By showing that Forbes is the kind of publication that business leaders are highly involved in, media decision makers would be convinced that their ads would work harder in Forbes than in other business oriented weekly publications.

Brand: Forbes
Client: Forbes
Agency: Merkley Newman Harty
Language: English

1995 BRONZE

Good Sign

Coldwell Banker Real Estate needed to increase its unaided name awareness without increasing its national advertising budget. Recognizing that consumers care more about finding a real estate agent based on a personal recommendation than on which company is "number one", Coldwell Banker launched the "Good Sign" campaign. Leveraging "more than nine out of ten of our customers would recommend us to a friend," all campaign elements end with "It's a good sign when people recommend people".

Brand: Coldwell Banker
Client: Coldwell Banker Corporation
Agency: GreyWestern Division
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take