Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1995 GOLD

Agassi

The "Agassi" campaign for the Canon Rebel SLR has been credited with that product's exceptional growth, achieving and then significantly surpassing the campaign objectives of (a) growing volume and (b) increasing Canon's share of the SLR market. The proof is in the bottom line -- Rebel sales were up in double digits versus a year ago and the Rebel is now the #1 selling SLR camera in America.

Brand: Canon Rebel
Client: Canon USA, Inc.
Agency: Grey
Language: English

1995 GOLD

Volvic Spring Water Chill

Volvic superpremium bottled water needed to be launched successfully without cannibalizing its sister brand, Evian. The campaign's goal was to target premium disposed inner-directed consumers who rejected Evian's positioning, using a re-centering message. Using an integrated program of outdoor, radio, direct mail and event marketing, the campaign was designed to position Volvic as the best way to create an oasis of peace and serenity in the midst of a hectic lifestyle.

Brand: Volvic Spring Water
Client: Great Brands of Europe, Inc.
Agency: Merkley Newman Harty
Language: English

1995 SILVER

My Magic Diary

CASIO's digital diary was a new entry into the already cluttered children's consumer electronic market. Retailers were reluctant to take yet another product in an already cluttered category, and given that My Magic Diary was stocked on a sale or return policy, it was essential that the advertising pull sales through. The campaign was designed to stimulate demand for CASIO's My Magic Diary by targeting young girls 6 to 11 and influencing them to request it from parents. The strategy was to emphasize the most compelling aspects of this toy (its secret passwords, horoscope, matchmaker, fun face maker as well as its socializing aspects).

Brand: CASIO
Client: CASIO, Inc.
Agency: Merkley Newman Harty
Language: English

FINALISTS

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