Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1996 SILVER

"Herb Langly" Cable Trade Campaign

To convince cable operators that Comedy Central is a "must carry" on basic cable, the "Herb Langly" trade campaign appealed to the target in a very emotional way. Herb reigned as local hero for adding Comedy Central to his town's cable system. Since the campaign broke in June, 125 cable systems have added Comedy Central to their basic lineup--2.5 times out goal. this has resulted in a increase of 1.5 million subscribers--50% mote than anticipated.

Brand: Comedy Central
Client: Comedy Central
Agency: Korey, Kay & Partners
Language: English

1996 BRONZE

SmartPlay

Sssartplay was a six-month sales promotions for the Michigan Lotto game, which provided lottery players with a free $1 Michigan Lotto ticker with each $5 purchase for a single lotto drawing. The promotion was designed to reverse a downward sales trend and spark Lotto sales by offering extra value to players for a limited time. Lottery marketers sought to increase sales by increasing the frequency of play and wager amount all jackpot levels, by turning $1, $2, $3, and $4 players into $5 players and by motivating infrequent players to play more regularly. Increasing Lotto sales would have the benefit of growing larger jackpots faster, triggering entry by occasional players who don't play Lotto until the jackpot reaches a certain amount.

Brand: Michigan Lotto SmartPlay!
Client: Michigan Lottery
Agency: Yaffe & Company Advertising
Language: English

1996 BRONZE

Donkey Kong Country

The Donkey Kong Country campaign was developed to showcase the game's revolutionary ACM graphic technology which re-defined 16-Bit game play. The campaign was instrumental in helping Nintendo regain the momentum in the category and once again assume the leadership position effectively combating Sega's message that superior game play can only be had on its new 32X system.

Brand: Nintendo
Client: Nintendo of America
Agency: Leo Burnett USA
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take