Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1997 GOLD

WIMPS

"WIMPS" is a campaign promoting NFL Suday Ticket on DIRECTV. This goal was to attract 26% more subscribers than the previous year by convincing them of the benefits of being able to watch up to 13 NFL games on Sunday.

Brand: DIRECTV
Client: DIRECTV
Agency: Campbell-Ewald
Language: English

1997 SILVER

JOE

The DIRECTV advertising campaign had to give consumers a clear reason to consider purchase. We needed to present a complex product story in a simple, yet entertaining manner. DIRECTV sought to outsell the competition and reach an agressive goal of 1,000,000 subcribers by the end of the year.

Brand: DIRECTV
Client: DIRECTV
Agency: Campbell-Ewald
Language: English

1997 BRONZE

Holiday Campaign

The Primestar 1995 Holiday Gift Promotion was designed to counteract the dominace of its competitor DirectTv in the Holiday season. The advertising was designed to protray Primestar as a gift each member of the family would be sure to have and enjoy, at a great value. Additionally, Primestar introduced its "Gift Box" to give people something physical to give as a gift at Holiday time.

Brand: Primestar
Client: Primestar Partners, L.L.P.
Agency: Adler Boschetto Peebles & Partners, Inc.
Language: English

FINALISTS

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