Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1999 SILVER

Rampage

Midway Home Entertainment needed to achieve significant launch sales for Rampage World Tour, a video game with limited target appeal and news. Furthermore, compared to the competition, Rampage World Tour had significantly fewer dollars to break through the industry's monthly clutter of games. With a clear insight into the target and a highly focused media plan sales results for Rampage World Tour surpassed goal.

Brand: Rampage World Tour
Client: Midway Home Entertainment
Agency: DDB Dallas
Language: English

1999 BRONZE

Raging

The Chicago Fire- Major League Soccer's (MLS) expansion team- began its first season of play in1998. The initial goal was to make an impact in the market and sell enough tickets to compete in Chicago's already crowded sports and entertainment market. A combination of creative advertising executions and in-stadium promotions were utilized to generate interest and stimulate sales. The efforts for this first-year club resulted in a 2nd best league average attendance, 15% above goal.

Brand: The Chicago Fire
Client: The Chicago Fire
Agency: The Rosen Group
Language: English

1999 BRONZE

Anti-Cable

After three years of strong growth, DIRECTV's sales were down significantly in the 3rd quarter of 1997. Insight into a new target audience revealed anti-cable sentiments, which led to a new campaign. The advertising resulted in record sales for DIRECTV in 1998.

Brand: DIRECTV
Client: DIRECTV, Inc.
Agency: Campbell-Ewald
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take