Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

1998 GOLD

History

The campaign's goal was to take over the leading position from Sony for each major PlayStation sports title, and in so doing, capture the market leadership position of PlayStation from Sony. The spirit of competition and one-up-manship is an important part of male lives, arguably heightened in this age group, as well as among active sports fans & gamers. The closer a sports gamer can be brought to feeling the real emotion of real competition, the easier it will be for them to maintain the suspension of disbelief that allows EA Sports to feel so real to them. The advertising should position EA Sports as the ultimate judge, providing the ultimate in competition.

Brand: EA Sports
Client: Electronic Arts, Inc.
Agency: Odiorne Wilde Narraway & Partners
Language: English

1998 GOLD

Gopher Talk

The Golden Gophers have not played in the Rose Bowl for 35 years, they play in an off-campus, indoor stadium and were coming off six consecutive losing seasons. Our goal was to get people to attend Gopher football games despite the team's losing history. To avoid the backlash from over-promising Pasadena (home of the Rose Bowl), a statement made in previous marketing campaigns, we leveraged the opportunistic thought that, on or off the field anything can happen! We introduced Marge & Barb, two senior citizen, pigskin junkies who celebrated the essence of football-hard hitting, smash-mouthed defense, to promote the idea.

Brand: Gopher Football
Client: University of Minnesota
Agency: Fallon McElligott
Language: English

1998 SILVER

We Got Next

To launch the Women's National Basketball Association, NBA Entertainment, the WNBA and Fallon McElligott Berlin teamed to create a launch that ranks with the all-time greats. The WNBA launched around the presumptive rallying cry "We Got Next" which quickly became the defining mantra for a new, intensely competitive basketball league. And sports fans, young and old, male and female, responded at the gate (attendance more than doubled expectations), at their TVs (ratings were comparable to established men's sports), and at retail (merchandise sales doubled goals).

Brand: WNBA
Client: Women's National Basketball Association
Agency: Fallon McElligott Berlin
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take