Entertainment & Sports

Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.

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2019 SILVER

Fonbet: the bet on Championship has played off

How to attract to Fonbet the new clients, who haven't done bets before?We took an advantage of the most important event in the life of a football fan - Football World Cup. And we said: if you've been waiting for the sign, this is it!Thus, this summer, we turned everything into signs, which says “Now is the time for your first bet”.The marketing campaign has been launched in all main media and brought to the Fonbet website a huge number of new customers.

Brand: Fonbet
Client: F.O.N LLC
Agency: DDB Russia/Tribal
Language: English, Russian

2019 BRONZE

2018 Winter Olympics: Experience The Moment Campaign

lntel microprocessors have served as the foundation for technological innovations from the birth of personal computers to the digital revolution experienced throughout the last decade. Though Intel has successfully evolved its business offering over the years from microprocessors to emerging technologies like virtual reality, drone light shows, and 5G, our audience still sees us a chipmaker. Intel leveraged their technology to transform the way the 2018 Winter Olympics were experienced. Intel stole the show, grabbed headlines and successfully showed their audience that they are much more than a chipmaker.

Brand: Intel
Client: Intel
Agency: Agency Inside
Language: English

2019 BRONZE

FRANCE TRIUMPHS, VATTI REFUNDS

Brands pay huge money as 2018 World Cup sponsors. Chinese kitchen appliances brand, Vatti, is just a team sponsor. How to win the World Cup marketing-war in China on a tight budget？

“FRANCE TRIUMPHS, VATTI REFUNDS”, If France wins the 2018 World Cup, "Championship Package" purchasers before the knockout stage get full refunds.
Whether France wins or not, Vatti will be the winner.

Vatti becomes the hottest topic during the 2018 World Cup. Vatti earns far more brand influence than all World Cup sponsors. With a return on investment over 1,000 times that of all World Cup sponsors, it has been praised as a "God-like" marketing case.

The first time in 88 years of the World Cup: FRANCE TRIUMPHS, VATTI REFUNDS.

Brand: Vatti
Client: Vatti
Agency: Z+
Language: Mandarin