Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2019 BRONZE
Building fan relationships at speed
F1 had over 500m viewers, but no direct fan relationship meant no opportunity to sell F1 products and services. Fans, however, didn’t see themselves as customers. We needed to treat them as a community, not a target audience. We created F1’s first ever eCRM programme. A fast-paced entertainment channel provoking fans to enjoy the championship like a new drama series. We fuelled fan passions with a season of stories, delivered a significant ROI, with our fans 200% more likely to purchase products, rising to 270% for F1TV Pro.
Brand:
Formula 1
Client:
Formula 1
Agency:
Ogilvy & Mather
Language:
English
2019 BRONZE
The Crew 2
It's hard to launch a new racing-game when the segment is in decline and the two market leaders are planning to launch a new iteration at the same time. That's why for Ubisoft's The Crew2 we decided to focus on pre-launching the game by making its beta version appealing to players month before its actual launch.To make it happen we partner with Red Bull to create "Face Your Ride", a contest that turned the beta of the game into the most spectacular experience ever provided by a videogame
Brand:
The Crew - Ubisoft
Client:
UBISOFT
Agency:
Proximity BBDO Paris
Language:
English
2019 BRONZE
Enlightening Mountain
The Internet is not powerful enough to reveal the harsh truth of living in remote mountain areas of china. We made the very first charity-oriented social game in China, allowing the Internet users to see the true stories of the children behind those mountains.
The game was launched and popularized on both WeChat and QQ. Making use of the online payment function of WeChat, the game attracted participants to donate in the game to solve the children’s problems, both virtually and physically.
Brand:
Tencent Foundation
Client:
Tencent Foundation
Agency:
Hylink Guangzhou
Language:
Mandarin
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
