Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2019 BRONZE

Watch football

How the right choice of seasonality helped MegaFon to transform not very demanded function of its product into “killer-benefit”, which increased the connections number by 2.5 times. Rarely used MegaFon.TV function “watching TV channels” was actualized during the Fifa World Cup and promoted by the creative campaign relevant for a wide audience (featuring famous "Kasta" frontman) helped the users to solve their problem of watching “games during business hours” and made it possible to enjoy football wherever they were, while MegaFon improved the ARPU level.

Brand: MegaFon
Client: MegaFon PJSC
Agency: Instinct
Language: English, Russian

2019 BRONZE

Madden NFL 19 Launch - Make Your Play

Over 20 years, the launch of the Madden NFL title had become synonymous with the beginning of the football season. The game’s realism was a powerful way for fans to stay connected with their sport. But this year, with the NFL facing challenges ranging from the political, to player injuries, we couldn’t count on the same momentum as previous seasons. Faced with competition from earlier launches of popular titles, and a lower budget than last year, Madden NFL 19 had its best launch in six years.

Brand: Madden NFL 19
Client: EA Sports
Agency: Johannes Leonardo
Language: English

2018 GRAND

Three Minutes

Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”

Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab
Language: English, Mandarin

FINALISTS

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take

The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact