Entertainment & Sports

Fans against all odds

Since 2004, the football club "Lokomotiv" is going through a difficult period. Formerly once the flagship of Russian football, since 2004 the club has never become the Champion of Russia. Fans began to lose faith in the team, attendance of matches of the team fell. But exactly at that time support is especially needed. To return fans their pride for their native club, we found the most dedicated fans, those who support Loko, never seeing their club winning big. These are small club fans born after 2004. We asked them about Loko and recorded their answers to the camera. It turned out that the children understand the meaning of the Clubs slogan "Steel together" better than adults, and they love "Loko" not for something, but just like that.

Brand: Lokomotiv FC
Client: FC Lokomotiv
Agency: Leo Burnett Moscow
Language: English, Russian

We are all of the same blood

Brand: FC Spartak
Client: FC Spartak-Moscow
Agency: TWIGA
Language: English, Russian

Cross the Forbidden City to Meet You

Tencent Next Idea is a youth innovation talent program initiated by Tencent that focuses on the arts and technology. In order to stimulate youth creativity, Tencent Next Idea cooperated with the Palace Museum in 2016 and created the “Come through the Forbidden City” campaign, showing the charm of traditional culture and modern technology across the border.

Brand: Tencent
Client: Tencent
Agency: Tencent
Language: Mandarin