Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2018 BRONZE

War of Wits

Video games are meant to be fun to play, but Xbox was launching a real-time strategy game in a genre many gamers felt was boring. By showing how even the most mundane situations can contain a thrilling war of wits we were able to shift perceptions and drive consideration for Xbox’s Halo Wars 2.

Brand: Halo Wars 2
Client: Microsoft
Agency: 215 McCann
Language: English

2018 BRONZE

KFC X Gintama - Everything Will Be OK with Such Popularity!

To bring the fictional world of TOP Japanese animation in history Gintama to the real world, KFC creative team partnered with Gintama Production Committee, brainstormed for six months to launch an exclusive campaign customized to the audience: exclusive episodes, product and themed store. Such unique campaign attracted fans rushing to KFC stores for Gintama’s “Everything’s OK” set meal and Gintoki-san Okinawa sea salt ice cream and the addition of added value products. Over 10 million Ice Cream were sold out in just 3 weeks. Everything Will Be OK with Such Popularity!

Brand: KFC
Client: Yum! China
Agency: Isobar China Group
Language: Mandarin

2018 BRONZE

"Hip-Hop Is a Vitamin, the Vitality Will Never Stop" - Nongfu Spring Vitamin Water Totally Sponsored “The Rap of China”

Nongfu Spring Vitamin Water carried out full binding cooperation with “The Rap of China”, a network variety show. In addition to the strong total title sponsorship rights, it also created interactive H5 from the hip-hop advertisement songs show by popular players, customizing 21 kinds of personification bottles, giving users voting rights, etc., and carried out excellent marketing promotion successfully from different dimensions with the help of IP.

Brand: Nongfu Spring Vitamin Water
Client: YangShengTang
Agency: 1Fusion Digital
Language: Mandarin

FINALISTS

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take

The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact