Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2018 SILVER
Her Story is Our Story: The Laws of Gilead
The Handmaid’s Tale had a confronting and timely storyline, and Hulu needed to leverage topics, touch points, and influential voices that would prompt discussion with the target audience while ensuring sensitivity as a brand. Not only did we need the right message, we needed to deliver it with empathy and authenticity. By leading with true female perspectives and emotive touch points, Hulu’s The Handmaid’s Tale not only became the most discussed new streaming original during the campaign, but also achieved their highest daily subscription increase by an original content premiere.
Brand:
Hulu
Client:
Hulu
Agency:
Universal McCann LA
Language:
English
2018 SILVER
One Martial arts interactive film “The Lost Town”with Millions of main characters
To recreate the popularity of a 20-year classic martial arts game“JX Mobile”, we combined the film and mode of game, finally developing a brand-new experience via an interactive film called “The Lost Town”, in which millions of audiences successfully became the main character and experienced a exclusively romantic adventure story with two Chinese film celebrities Gengxin Lin and Liying Zhao by tapping different options. The interactive film managed to increase the downloads of “JX Mobile”by hundreds of thousands，reenergizing the 20-year Intellectual property.
Brand:
JX mobile
Client:
Tencent
Agency:
Tencent
Language:
Mandarin
2018 SILVER
Up Your Game
After a tectonic shift in the sports media landscape, Bleacher Report was presented with an opportunity: capitalize on a young sports fan that exhibited new behaviors and attitudes not catered to by the large TV networks that dominate the category. We set out to understand this new sports fan, and connect Bleacher Report’s offerings with their new behaviors. The resulting campaign articulated a clear understanding of this new fan and the complex relationship between sports and culture, landing Bleacher Report a unique space in the sports media world.
Brand:
Bleacher Report
Client:
Bleacher Report
Agency:
Johannes Leonardo
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
