Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2017 GOLD
RECONCILIATION
“Wołyń”, portraying a painful history of Polish-Ukrainian relations during the Second World War, faced the challenge of taming a difficult subject. The massacre in Volhynia is a politically entangled topic, not suitable for most of the cinema goers. The task of the campaign was to convince potential viewers that the film would result in reconciliation, rather than shock with violence. The film required balanced promotional activities and a empathic narrative that would still help us to achieve ambitious sales target. Thanks to well-thought-out communication, the target was exceeded, “Wołyń” noted the best opening results among Polish historical films this decade.
Brand:
Wolyn
Client:
Forum Film
Agency:
Carat Poland
Language:
Polish
2017 GOLD
2017 SILVER
Madden the Movie
How do you top a Madden-inspired music video starring Kevin Hart and a smack-talk generating Gif-engine? You start by creating an epic five-minute Bollywood-themed action film starring Christopher "McLovin" Mintz-Plasse and Dave Franco, alongside NFL stars Rob Gronkowski, Antonio Brown, and a T-Rex. Then you create a weekly spin-off series that showcases those same stars as puppets, teaming up to solve mysteries in between heated games of Madden - orchestrating an over-the-top pop-culture extravaganza that stole the hearts of the Internet, while helping Madden break all-time sales records.
Brand:
EA Madden NFL 16
Client:
Electronic Arts
Agency:
Heat
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
