Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2017 BRONZE
Gold Rush will heat you up to!
In times of traditional media must fight hard for each viewer, a well defined strategy, precise insight and fresh approach to media available, allowed to achieve double digit increase in viewership numbers for the first episode as well as the whole season. By connecting both real time broadcast and on-line activities, the gold rush heated up flames amongst viewers on an unmatched level. And although it was already the 6th season of the same format, it recorded the best result of any premiere series broadcasted in the history of Discovery Channel in Poland!
Brand:
Discovery Channel "Gorączka Złota 6"
Client:
Discovery Poland
Agency:
JUST
Language:
Polish
2017 BRONZE
2017 BRONZE
Overwatch
Overwatch launched into a crowded category dominated by established game franchises. Countless sequels featuring the same formulaic worlds and heroes had jaded audiences and created an opportunity to stage a coup. Our "The World Needs Heroes"' campaign challenged gamers to connect with a new kind of hero, beyond the cliches, and tapped into gamers' latent yearning for a more innocent, more relatable kind of hero. The result: Overwatch not only became the most successful game launch of the year, but launched a new kind of entertainment brand.
Brand:
Overwatch
Client:
Blizzard Entertainment
Agency:
Droga5
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
