Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
FILTER BY:
PROGRAM
2017 SILVER
2017 SILVER
See you at home. HGTV Home & Garden launching campaign.
HGTV Home & Garden is a new thematic channel established in the beginning of 2017. It’s the first channel which treats about our homes in such emotional and positive way. It’s about a place where people are the most important part. Within just 10 weeks its recognition and its viewing statistics achieved a high level. Moreover, it’s engaged thousands of Polish people and created a song which became a hit on the music market in Poland.
Brand:
HGTV Home & Garden
Client:
TVN Media
Agency:
OS3
Language:
Polish
2017 SILVER
Imagine the Possibilities
For years, Barbie had been under attack - her true meaning lost in a sea of controversy. Seen as a bad role model, Millennial moms had rejected Barbie, causing a two-year decline in sales. To save Barbie, we reclaimed her original purpose and shifted the conversation to what she inspired. By reminding moms the power of Barbie doesn't lie in the shape of the doll, but rather in the imagination of the little girl, we reversed eight quarters of sales decline, increasing sales by 15% in Q4 2015
Brand:
Barbie
Client:
Mattel
Agency:
BBDO San Francisco
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
