Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2016 SILVER

Madden Season

Madden NFL is one of the most iconic sports franchises in video game history. But after 26 years, it had lost cultural relevance. To get back into the conversation we embraced Internet culture, creating an over-the-top celebration of the intense, and often crazy, behaviors unique to Madden rivalries. This included a music video, social influencer content, and a real-time animated GIF engine powered by trash talk & Madden game footage. In the end, Madden broke sales records, and initiated a new generation of gamers into the Madden Madness.

Brand: EA Madden NFL 15
Client: EA Sports
Agency: Heat
Language: English

2016 BRONZE

Truth, Lies and Video Games

Halo was once the biggest name in video games, but after 14 years and 10+ titles, gamers had begun to grow weary. It was time for a reboot. To launch Halo 5: Guardians, we created #HUNTtheTRUTH, an integrated, immersive campaign that positioned Halos iconic Master Chief as both hero and villain, hunter and hunted. It drove 58.5K social mentions on the first day, earned a 7% share of online conversations that week, and jumped Halo 5 from #5 to #1 on Nielsens Most Anticipated Game list the next month.

Brand: Halo 5: Guardians
Client: Microsoft
Agency: twofifteenmccann
Language: English

2015 SILVER

Madden NFL 25

Madden and football. Its been the same story for 20 years, but why do guys keep coming to play each year? The answer: For our target audience, theres nothing better than beating the pants of a rival you love to hate. So we brought Madden rivalry to life than with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life. And we increased year-over-year sales in the process. Go team!

Brand: Madden NFL
Client: Electronic Arts
Agency: Heat
Language: English

FINALISTS

Heineken Hola, soy Hein.IA

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take