Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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2012 GOLD
2012 SILVER
Your Mom Hates Dead Space 2
Dead Space 2, a video game in the survival-horror genre, is the sequel to one of the most grotesque video games ever. But this genre is a little too gruesome for mainstream gamers tastes, limiting our ability to break into the more lucrative action games market. With a unique, universal insight that moms hate what gamers love we created a campaign that broke through to the mainstream, reaching a new, broader audience, and significantly exceeded launch expectations.
Brand:
Dead Space 2
Client:
Electronic Arts, Inc.
Agency:
Draftfcb San Francisco
Language:
English
2012 BRONZE
Creating credibility for RIFT, a new video game, against a dominant market leader
In the seven years since World of Warcraft (WoW) launched no challenger had launched a game to successfully stem the category leader's continued increase in players. Our premise was to confront WoW players head on and position RIFT as a credible alternative that demanded their attention. RIFT's launch platform stimulated immediate debate among players and spurred RIFT to reach one million sales faster than any other video game in the category's history, including World of Warcraft itself.
Brand:
RIFT
Client:
Trion Worlds Inc.
Agency:
HIGH WIDE & HANDSOME
Language:
English
FINALISTS
Heineken
Hola, soy Hein.IA
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
