Entertainment & Sports
Includes all forms of entertainment. E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc. Sporting events such as the Super Bowl, sports teams, etc.
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PROGRAM
2012 BRONZE
There's a Soldier in All of Us
To reach our audacious sales goals, we needed to break through the belief that a ceiling existed on just how many people wanted to play a violent video game. Our idea? War is in our DNA. As humans we all have a soldier inside of us. Our campaign exposed this truth and outed our inner first-person shooter. Call of Duty: Black Ops went on to become the biggest entertainment launch in history.
Brand:
Call of Duty: Black Ops
Client:
Activision Blizzard, Inc.
Agency:
TBWA\Chiat\Day
Language:
English
2011 SILVER
How We Took the GRANNY Out of GRAMMYs
The GRAMMYs were perceived as an irrelevant, out-of-touch award show celebrating a dying industry. We set out to make them relevant, establish connections with fans and increase ratings by focusing on one truth: artists do not make fans, fans make artists. GRAMMYs night is when fans come together to celebrate music. Why not make the fans our media, our talent and our big idea? Our campaign significantly increased ratings, generated tremendous buzz and gave the GRAMMYs a modern makeover which renewed its street cred with fans and CBS.
Brand:
52nd Annual GRAMMY Awards
Client:
The Recording Academy
Agency:
TBWA\Chiat\Day Los Angeles
Language:
English
2011 BRONZE
Rise Up!
The Atlanta Falcons were in a pretty tough spot. The team lacked tradition and a winning history. Player scandals, allegiances to other teams, and lousy economic conditions didn't help. The Falcons needed a community uprising - and that's what they got. An authentic Southern soundtrack, Hollywood's biggest star, and two simple words set the tone. Now, local pride is at an all-time high, and the team has a distinct new identity. As a result we exceeded our season ticket sales goal by more than 200%.
Brand:
Atlanta Falcons
Client:
The Atlanta Falcons
Agency:
The Richards Group
Language:
English
FINALISTS
LEGO
Building Bridges
Cote & Sport
The bet only a Moroccan brand can take
The Rugby League World Cup 2021 (RLWC2021)
The RLWC2021: A record breaking World Cup with real impact
