Entertainment & Sports

Includes all forms of entertainment.  E.G. apps, movies, programming (TV, online, radio), books, DVDs, videogames, board games, etc.  Sporting events such as the Super Bowl, sports teams, etc.

2019 BRONZE

Coca Cola Offside

Football broadcasts in the Middle East are tailored exclusively to men. They control the mood, the moment and the message. Coca-Cola wanted to give women their share of the game, by giving them a voice. So we created Offside Studio, the Arab world’s first all-female football announcer crew. We did a live simulcast of an Asian Football Cup match between Saudi Arabia and Japan, netting over 1.3 million views and increasing female share of voice by 85%. 

Brand: Coca Cola - Offside
Client: The Coca-Cola Company
Agency: J Walter Thompson Dubai
Language: English

2019 BRONZE

CSKA energizes

CSKA is one of the KHL regular championship leaders. Despite excellent sports results, the attendance of CSKA matches for the last few seasons has been far from great. In 2018-19 season the club moved to a new and more spacious arena and had to fill twice as many seats than at the old stadium. How to attract people to hockey? Show them here they can get unique emotions, energy and good mood. The creative concept “CSKA energizes!” was developed. CSKA fans supported the concept, immediately after the championship start the audience of CSKA home games increased by 2,5 times.

Brand: HC CSKA
Client: HC CSKA
Agency: CROS.MARKETING
Language: English, Russian

2019 BRONZE

Battle Royale

Warface - is a free computer game in the Mass, first person multiplayer online shooter on the market from 2012.  We took into consideration the opinion of gamers and developed an idea Battle Royale and for the first time launched a creative campaign instead of promos with presents.  1. Retention of new players.  Average Revenue Per Paying Player was 18% higher than the previous promo 2. Number of paying players Increased by 2.5 times in comparison to the previous campaigns with a presents mechanic. 3. The cost of attracting a player.  Was reduced by 2.24 times to a historic low. 

Brand: WarFace
Client: Mail.ru Group
Agency: SLAVA
Language: English, Russian

FINALISTS

LEGO Building Bridges

Cote & Sport The bet only a Moroccan brand can take

The Rugby League World Cup 2021 (RLWC2021) The RLWC2021: A record breaking World Cup with real impact