Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2019 BRONZE

Break away from Unnecessary

We created a tetralogy–story film for ACER SWIFT lineup four models laptop. The film allows viewers to experience different stories in a interactive way, the content is close to the experience how our TA feels burden in the workplace. Viewers can switch and watch the inner world of four different characters depend on preference by pressing 1, 3, 5, 7 on the keyboard, whether select the most resonating character or watch all the perspectives,viewers will project self onto those characters. In this way, consumers can clearly understand SWIFT's product feature “slim and light” and the proposition "break away from the unnecessary" but also recognize the brand value of ACER.

Brand: ACER Swift Notebook
Client: ACER
Agency: ADK TAIWAN
Language: Mandarin

2019 BRONZE

Be The Pro #WithGalaxy

In a highly competitive category, with minor perceived distinctiveness, we needed to reposition our camera in a locally relevant manner.
Through research we understood that the consumers were impressed with the DSLR-like pro-grade features of our phone, so we created a campaign, Be the pro #WithGalaxy that educated consumers on the pro-like photos our phone could take and inspired them to go create their own pro photos with ease.
This resulted in increased engagement rate and purchase intent, improvement of camera perception and drove market share up.

Brand: Samsung Gulf Electronics
Client: Samsung Gulf Electronics
Agency: Cheil MEA
Language: English

2019 BRONZE

Just Keeps Getting Better

Nokia, once the most popular phone brand but now not TOM, had to be reignited. It did so by using its main functional differentiator: All Nokia smartphones come with pure Android experience. While all competitors are ruled by planned obsolescence, Nokia smartphones get better the more and longer you use them. To communicate this, we poked at the reality of the category and brought a data-driven approach to highlight its brand idea. The campaign achieved a 19.38% increase in purchase intent and 23.67% in sales.

Brand: Nokia
Client: HMD Nokia
Agency: Wunderman Dubai
Language: English

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected