Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2019 SILVER

The Philips Speedpro Max lets influencers get dirty and have some fun

Every Singaporean has complained about shrinking HDBs. Due to this, Philips developed a new product - faster and stronger than Dyson. But we needed people to believe it. As you move into adulthood and parenthood, you spend most of your life cleaning up after others and it isn't fun. So we created the most fun cleaning ad you’ll ever watch, to showcase that with Philips, cleaning up is so quick and easy, it could be fun. One social post achieved our total KPIs, and the product was sold out within three days.

Brand: Philips
Client: Philips
Agency: Iris Singapore
Language: English

2019 BRONZE

Everyone is Alan Walker

Starting from the bottom, Alan Walker has evolved into a leader in music world via assistance of Intel Core. Through him, who fostered hope, exemplified devotion, and showed the youth that they can be just like him, Intel Core will make closer connection with younger generation and redefine the overall brand image in the market, ultimately expanding the brand influence in the market and creating a more user-friendly sense among Intel's potential customers, which can be translated as eventual sale in the target market.

Brand: Intel
Client: Intel China
Agency: Ogilvy Beijing
Language: Mandarin

2019 BRONZE

Break away from Unnecessary

We created a tetralogy–story film for ACER SWIFT lineup four models laptop. The film allows viewers to experience different stories in a interactive way, the content is close to the experience how our TA feels burden in the workplace. Viewers can switch and watch the inner world of four different characters depend on preference by pressing 1, 3, 5, 7 on the keyboard, whether select the most resonating character or watch all the perspectives,viewers will project self onto those characters. In this way, consumers can clearly understand SWIFT's product feature “slim and light” and the proposition "break away from the unnecessary" but also recognize the brand value of ACER.

Brand: ACER Swift Notebook
Client: ACER
Agency: ADK TAIWAN
Language: Mandarin

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected