Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2019 SILVER

Samsung Galaxy Note9 launch

To support a launch of a new flagship of the Samsung Galaxy Note9 and to increase Samsung’s market share in the premium segment, 3 influencers were selected, each of them was relevant to the millennial mentality: journalist Leonid Parfenov, designer Vika Gazinskaya and entrepreneur Alexey Gisak. Videos of influencers were done in the native storytelling format, clearly showed how the smartphone responds to TA insight - “I don’t like it when something slows me down on the road to success.” 2 types of CRM/CDM/DMP of the segmentation model were applied to increase the effectiveness of advertising communication

Brand: Samsung
Client: Samsung Electronics
Agency: Cheil Russia
Language: English, Russian

2019 SILVER

The Philips Speedpro Max lets influencers get dirty and have some fun

Every Singaporean has complained about shrinking HDBs. Due to this, Philips developed a new product - faster and stronger than Dyson. But we needed people to believe it. As you move into adulthood and parenthood, you spend most of your life cleaning up after others and it isn't fun. So we created the most fun cleaning ad you’ll ever watch, to showcase that with Philips, cleaning up is so quick and easy, it could be fun. One social post achieved our total KPIs, and the product was sold out within three days.

Brand: Philips
Client: Philips
Agency: Iris Singapore
Language: English

2019 BRONZE

Everyone is Alan Walker

Starting from the bottom, Alan Walker has evolved into a leader in music world via assistance of Intel Core. Through him, who fostered hope, exemplified devotion, and showed the youth that they can be just like him, Intel Core will make closer connection with younger generation and redefine the overall brand image in the market, ultimately expanding the brand influence in the market and creating a more user-friendly sense among Intel's potential customers, which can be translated as eventual sale in the target market.

Brand: Intel
Client: Intel China
Agency: Ogilvy Beijing
Language: Mandarin

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected