Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2020 GOLD

Changing the Game

To bring Microsoft’s mission to life, increase brand love, and demonstrate Microsoft as leader in innovation, we highlighted an unlikely product: the XBOX Adaptive Controller, a device created for disabled gamers, to tell the story about why leveling the playing field mattered for everyone. We took to the biggest stage, the Super Bowl, to show the world: when everyone can play, we all win. We saw 1B impressions, 35M in earned media, 879% increase in #GamingForEveryone, and 76% agreeing that Microsoft was a brand they loved.

Brand: Microsoft
Client: Microsoft
Agency: McCann New York
Language: English

2020 SILVER

Waking the sleepwalkers of the laptop world.

In advertising we serve different brands and battle different competitors, but we share a set of common, formidable enemies: habit, inertia and the blinding comfort of yesterday’s thinking.  This story is about challenging a complacent category head on, and the power of creativity to shatter the consumer autopilot, to disrupt decades of blind loyalty and to inspire an epiphany about a brand overlooked in the aisle for years: Chromebook. In a category that stagnated for years, the competitive campaign and ignited sales growth for Chromebook while category sales declined.

Brand: Chromebook
Client: Google
Agency: Arts & Letters Creative Co
Language: English

2019 GOLD

Broker Mobile Office for Real Estate

Broker Mobile Office for Real Estate is an innovational approach in sales created for real estate developers and brokers. It combines applications of residential developments, illustrative materials, consumer surveys and analytical tools to estimate brokers’ activity. With help of this platform broker and customer select the lot (flat or residence) and proceed the reservation during one meeting.

Brand: MR Group
Client: MR Group
Agency: Alite
Language: English, Russian

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected