Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2019 GOLD

Broker Mobile Office for Real Estate

Broker Mobile Office for Real Estate is an innovational approach in sales created for real estate developers and brokers. It combines applications of residential developments, illustrative materials, consumer surveys and analytical tools to estimate brokers’ activity. With help of this platform broker and customer select the lot (flat or residence) and proceed the reservation during one meeting.

Brand: MR Group
Client: MR Group
Agency: Alite
Language: English, Russian

2019 SILVER

Amazon Kindle Jaeger Launch Campaign

For the new product launch, University students is our major target audience.
Therefore, we directly changed product name from “EANAB” to “Youth Edition”, and officially took ‘Kindle is used to cover instant noodles’joke as core idea --- “People who read books reflect lights on faces/instant noodles”. We launched an activity on Douban and Weibo topic# kindle officially admits being the cover of instant noodles# was naturally pushed onto Top List by audience and we designed a limited edition box for T-MALL.
Also, we launched 5 posters where young people most likely would appear. This was reposted by Weibo KOLs and brought massive comments.
Besides, we invited some young celebrities and produced a series of Vlogs.
We successfully engaged young people and promoted sales conversion.

Brand: Amazon Kindle
Client: Amazon (China) Holding Company Limited
Agency: SociaLab New Media (Beijing) Technology Co., Ltd
Language: Mandarin

2019 SILVER

The Bucket

A celebration of parents’ love through the lens of iPhone.
Directed by China’s beloved Jia Zhangke, shot entirely on iPhone XS, this is a story about a young man’s journey back to the city after the CNY celebrations come to an end.
While other brands tackle the arrival of a CNY reunion, this emotional film focuses on the departure and the mixed feelings surrounding that moment: excitement for the return to the city; guilt for leaving their parent(s) behind.
The bucket of eggs represents something so common yet fragile, and the addition of sand is a touch that’s easily taken for granted—just like a mother’s love.
The film aimed to inspire viewers to treasure and celebrate their parents’ love by way of food care packages and showcasing it on social media.

Brand: Apple
Client: Apple Inc.
Agency: TBWAMAL
Language: Mandarin

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