Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Broker Mobile Office for Real Estate

Broker Mobile Office for Real Estate is an innovational approach in sales created for real estate developers and brokers. It combines applications of residential developments, illustrative materials, consumer surveys and analytical tools to estimate brokers’ activity. With help of this platform broker and customer select the lot (flat or residence) and proceed the reservation during one meeting.


Brand: MR Group
Client: MR Group
Agency: Alite

Samsung Galaxy Note9 launch

To support a launch of a new flagship of the Samsung Galaxy Note9 and to increase Samsung’s market share in the premium segment, 3 influencers were selected, each of them was relevant to the millennial mentality: journalist Leonid Parfenov, designer Vika Gazinskaya and entrepreneur Alexey Gisak. Videos of influencers were done in the native storytelling format, clearly showed how the smartphone responds to TA insight - “I don’t like it when something slows me down on the road to success.” 2 types of CRM/CDM/DMP of the segmentation model were applied to increase the effectiveness of advertising communication


Brand: Samsung
Client: Samsung Electronics
Agency: Cheil Russia

Three Minutes

Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”


Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2018_na_2018_e-2863-189_hero_1 JBL Waterproof Portables
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