Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Three Minutes

Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”


Brand: Apple Inc.
Client: Apple Inc.
Agency: Media Arts Lab

Samsung Galaxy A9 Pro Bold Shorties


Brand: Samsung India
Client: Samsung India Electronics Pvt. Ltd.
Agency: Cheil India

Be a Family Person


Brand: BenQ
Client: BenQ
Agency: BBDO Taiwan

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2018_na_2018_e-2863-189_hero_1 JBL Waterproof Portables
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