Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

1990 GOLD

Smart. Very Smart.

The "Smart. Very Smart." campaign was designed to improve Magnavox's brand reputation and boost awareness levels during key sales periods.

Brand: Magnavox
Client: Magnavox Consumer Electronics
Agency: Backer Spielvogel Bates
Language: English

1990 SILVER

Sharp camcorder/video

The campaign was designed to introduce a unique new Sharp product to the camcorder/video market place. It has been a successful effort to date with company awareness expanding significantly, and more importantly, sales multiplying by a factor of six. Critically too, Sharp is becoming known for its technologically advanced products in an arena where competition is particularly keen.

Brand: Sharp
Client: Sharp Electronics Corporation
Agency: Griffin Bacal, Inc.
Language: English

1990 BRONZE

Panasonic

Increase market share in a fiercely competitive market against three established, renown competitors with deep pockets and worldwide strategies (Norelco, Remington, Braun [Gillette]).

Brand: Panasonic
Client: Panasonic Industrial Company
Agency: Martin Marshall Jaccoma Mitchell Advertising, Inc.
Language: English

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