Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
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PROGRAM
1990 SILVER
Sharp camcorder/video
The campaign was designed to introduce a unique new Sharp product to the camcorder/video market place. It has been a successful effort to date with company awareness expanding significantly, and more importantly, sales multiplying by a factor of six. Critically too, Sharp is becoming known for its technologically advanced products in an arena where competition is particularly keen.
Brand:
Sharp
Client:
Sharp Electronics Corporation
Agency:
Griffin Bacal, Inc.
Language:
English
1990 BRONZE
Panasonic
Increase market share in a fiercely competitive market against three established, renown competitors with deep pockets and worldwide strategies (Norelco, Remington, Braun [Gillette]).
Brand:
Panasonic
Client:
Panasonic Industrial Company
Agency:
Martin Marshall Jaccoma Mitchell Advertising, Inc.
Language:
English
FINALISTS
Samsung
Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote
ARCTIC
ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE
stc
Expect the Unexpected
