Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
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PROGRAM
2018 GOLD
Three Minutes
Seen as a premium yet distant foreign brand, Apple wanted to build deep emotional connection with Chinese consumers in a distinct and meaningful way at CNY. To establish the brand’s human values behind the innovative technology, we celebrated precious family reunion moments through the film “Three Minutes” shot entirely on iPhone X. The film reached 138 million views during the holidays and made headlines as “setting a new standard for advertising.”
Brand:
Apple Inc.
Client:
Apple Inc.
Agency:
Media Arts Lab
Language:
Mandarin
2018 SILVER
2018 SILVER
Unexpected IKEA
IKEA sales began to decline, because buyers perceived the goods and style of IKEA, as monotonous, predictable, not suitable for creating unique interior solutions. To convince them, IKEA recreated with the help of its products interiors from five famous literary works. As a result of the campaign, the attitude towards IKEA changed significantly, it came to be perceived as diverse and original. The number of visitors in stores increased to 8.4 million people, and on the ikea.ru site - by 39%. The number of customers who made shopping lists on the ikea.ru site also increased by 47%.
Brand:
IKEA
Client:
IKEA
Agency:
Instinct
Language:
English, Russian
FINALISTS
Samsung
Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote
ARCTIC
ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE
stc
Expect the Unexpected
