Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
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2017 GOLD
Get Closer
Bose had lost momentum to Beats, who had shifted the drivers in the headphones category from the listening experience to style and fashion. We identified a culturally-relevant role for Bose’s listening experience: to help consumers connect more deeply to their passions. The creatives refined this positioning into the campaign idea “Get Closer”. To bring it to life for the QuietComfort35 launch, we emptied the streets of London except for one woman expressing her musical passion through a mesmerizing dance. By campaign end, Bose overtook Beats to become the category leader.
Brand:
Bose
Client:
Bose
Agency:
Grey London
Language:
English
2017 GOLD
El día que Huawei dejó de vender celulares
Porque con apenas el 20% de presupuesto asignado al lanzamiento en canal del año anterior y justo cuando la devaluación del dólar generaba una desaceleración en el ritmo de cambio de equipos que hacían los colombianos superamos la expectativa de ventas del nuevo Huawei P9 gracias a una arriesgada decisión estratégica: Vender cámaras fotográficas en lugar de celulares.
Brand:
Huawei
Client:
Huawei Technologies Colombia SAS
Agency:
Sistole
Language:
Spanish
FINALISTS
Samsung
Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote
ARCTIC
ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE
stc
Expect the Unexpected
