Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
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2017 SILVER
2017 BRONZE
2016 GOLD
Apple iPhone 6 'World Gallery'
September 2014 Apple launched iPhone 6, a new form factor, with a stunning success. Post launch we wanted something iPhone could own to continue its momentum. iPhone 6s camera had become its most loved feature, but the category convention was to talk about cameras in megapixels. We disrupted the category by focusing on the result; the incredible photos and videos being captured with the device. By doing so World Gallery', the world's largest mobile photography gallery, celebrated iPhoneographers around the globe, while raising the bar and changing the category conversation.
Brand:
Apple
Client:
Apple Inc.
Agency:
TBWA\Media Arts Lab
Language:
English
FINALISTS
Samsung
Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote
ARCTIC
ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE
stc
Expect the Unexpected
