Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Exclamation 1994

In 1994, the "Exclamation" campaign pool-outs needed to continue franchise sales, awareness and penetration gains by supporting Original Chips Ahoy! and introducing Chunky Chips Ahoy! line extension. The pool-outs of the "Exclamation" campaign proved effective on all counts, significantly growing franchise sales, advancing Chips Ahoy!'s leadership position in the Chocolate Chip Cookie segment and producing significant increases in brand/advertising awareness and franchise penetration. Furthermore, the "Exclamation" campaign successfully launched the Chunky Chips Ahoy! line extension, which dramatically exceeded its launch goals despite growing pressure from premium quality Private Label Brands.


Brand: Nabisco Chips Ahoy!
Client: Nabisco Foods Company
Agency: FCB/Leber Katz Partners

PowerBook Introduction


Brand: Apple
Client: Apple Inc.
Agency: BBDO Los Angeles

The Passion to Do Things Right


Brand: Compaq Computer Corporation
Client: Compaq Computer Corporation
Agency: Ammirati & Puris

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_uk_2019_e-341-728_hero_1 Samsung How customer engagement took a bite out of Apple
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