Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2003 SILVER

Kodak EasyShare

A century ago, Eastman Kodak brought photography to the masses by creating a simplified product (the Brownie camera), supported by the slogan, you push the button, we do the rest. Using the same communication strategy to leverage the brand's equity and overcome consumer intimidation with digital, we launched the EasyShare system in 2001 with a new advertising motto fishoot, dock, sharefl which rapidly placed Kodak on the map for digital with the nation's #1 selling digital camera.

Brand: Kodak
Client: Eastman Kodak Company
Agency: Ogilvy & Mather
Language: English

2003 SILVER

1,000 songs in your pocket.

Digital music players hadn't caught on until Apple launched it's own version, the iPod. iPod managed to combine both ease of use with an ability to hold your entire music collection in one portable device. The iPod campaign leveraged the promise of this unique product with the thought: '1000 songs in your pocket.' iPod has taken the music world by storm, is projected to take 15-20% of the entire portable music market over the next year and truly become the true '21st century walkman'.

Brand: Apple
Client: Apple Inc.
Agency: TBWA\Chiat\Day
Language: English

2003 BRONZE

Creative Urges

The "Creative Urges" campaign established Imation as a viable consumer optical media brand by providing a consistent, relevant message to both retailers and consumers. Utilizing all forms of communications - from advertising to in-store displays to sales rep presentations - Imation demonstrated to the marketplace its commitment on building consumer and retail awareness.

Brand: Imation Corporation
Client: Imation Corporation
Agency: LBWorks, a Leo Burnett Co.
Language: English

FINALISTS

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stc Expect the Unexpected