TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
In 1994, the "Exclamation" campaign pool-outs needed to continue franchise sales, awareness and penetration gains by supporting Original Chips Ahoy! and introducing Chunky Chips Ahoy! line extension. The pool-outs of the "Exclamation" campaign proved effective on all counts, significantly growing franchise sales, advancing Chips Ahoy!'s leadership position in the Chocolate Chip Cookie segment and producing significant increases in brand/advertising awareness and franchise penetration. Furthermore, the "Exclamation" campaign successfully launched the Chunky Chips Ahoy! line extension, which dramatically exceeded its launch goals despite growing pressure from premium quality Private Label Brands.
Brand: Nabisco Chips Ahoy!
Client: Nabisco Foods Company
Agency: FCB/Leber Katz Partners