TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
In a category where everybody talked "power," a whole new approach was needed to launch Energizer e2, a completely new super-premium battery. The advertising captures the power of the human spirit, now available in a battery. The campaign helped propel Energizer e2 to a significant share position after just weeks on air, far surpassing goals.
Brand: Energizer e2
Agency: DDB Chicago
Everybody knows today's electronic devices "eat" a lot of batteries. Rayovac Maximum is uniquely positioned to fend off these power- hungry beasts with its Combination of "Maximum Power, Maximum Value." This campaign, featuring Michael Jordan and Rayovac versus the "battery gobblers," successfully met all Objectives in improving brand awareness, market share and brand perceptions.
Brand: Rayovac Maximum
Client: Rayovac Corporation
Agency: Young & Rubicam Chicago
Motorola Consumer Solutions
The campaign needed to rejuvenate the Motorola brand, imbuing it with technological ingenuity and empathy for the ironies of everyday life. And, it needed to help restore confidence in the company. In the end, the campaign helped grow Motorola's market share from 29.3% to 33.2% and created a "buzz" within the investment community boosting the stock price from $81.8 to $90.3 during the run of the advertising.
Client: Motorola Consumer Solutions Group