Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

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Picture the Beauty of Digital Light

Our campaign for Texas Instruments is an "ingredient branding" campaign that supports the launch of a new technology, DLP. DLP is an all digital display technology that is the major component within high end multimedia business projectors sold through third party OEMs. This campaign supports the sales efforts of TI's OEMs and their dealers by creating awareness among end user business professionals of DLP and the revolutionary new class of projectors it has created. Our campaign dramatically exceeded all objectives driving awareness from zero to forty percent (+60% U.S. goal) and delivering more than ten thousand qualified sales leads (+15% U.S. goal) within four months.


Brand: DLP by Texas Instruments
Client: Texas Instruments
Agency: McCann-Erickson Dallas

Home Achiever Campaign

Apple Computer was threatened in the fourth quater of 1995 by other companies claiming its traditional point of difference: ease of use. In this all-important sales period, it was critical that Apple retain dominace in ease of use as well as change the rules on how computers were evaluated by home users. Only by offering a quarter; fortunately, its target was open to hearing about a superior asternative. This campaign helped Apple push the target further down the consideration path, as well as achieve the sales goals for this market and for the company as a whole.


Brand: Apple Macintosh
Client: Apple Inc.
Agency: BBDO West

K-12 Discovery Campaign

Apple's 1996 campaign to the Kindergaten-through-12th grade education market centered around the idea that Apple is an educator's partner in helping students learn. In this market, Apple has always been more than a company that just sells computers, and in spite of competitive inroads threatning this position, Apple was able to secure its dominance. This campaign helped Apple grow its installed base of computers as well as sales, and helped contribute to Apple's overall strength by the end of the fiscal year. This occured inspite of some questions about Apple's overall viability as a company, which shows the power of this message to the market.


Brand: Apple Macintosh
Client: Apple Inc.
Agency: BBDO West

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2018_na_2018_e-2863-189_hero_1 JBL Waterproof Portables
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