Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2012 GOLD

"Let's Build A Smarter Planet"

As IBM reached its Centennial, ensuring strong results was essential, so the task for communications was to Turn Mindshare into Market Share. IBMs Smarter Planet Agenda is a true example of a companys strategic direction in perfect alignment with its marketing, and now that agenda needed to become tangible and actionable: we needed to show The Smarter Planet is Now. Presenting this unified vision across every channel and touch-point, we step-changed perceptions and drove a 37% increase in revenue, with a campaign that paid back media dollars 10x in profit.

Brand: IBM
Client: IBM Corporation
Agency: Ogilvy & Mather
Language: English

2012 SILVER

The Inside Experience

Intel and Toshiba partnered to promote a laptop line developed for 20-somethings. Getting young adults to take notice would not be easy, so we set out to engage them in a way that was surprising and relevant to their lives. Inside was an interactive film experience that made the laptop a character in the story and utilized social networking to give the audience a role to play online. With over 32 million engagements and 11 years worth video consumed, Inside successfully created a connection between the consumers and both brands.

Brand: Intel/Toshiba
Client: Intel
Agency: Pereira & O'Dell
Language: English

2012 BRONZE

Boot or Bust

We tossed a Lenovo laptop out of an airplane. The 10-second boot-up time of RapidBoot technology and an attached parachute, which deployed when triggered by specially designed software that opened the DVD drawer after boot-up, allowed the Lenovo to land safely. From 12,500 feet. Thousands of viewers saw the footage and are now considering Lenovo.

Brand: Lenovo
Client: Lenovo
Agency: McKinney
Language: English

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected