Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2003 GOLD

Better Life

Through understanding our focused target audience and truly defining the problem (that TV as a category was not broken) the agency team was able to find a motivating and differentiating benefit for UltimateTV. This lead to a head to toe brand re-design and campaign which resulted in an 80% increase in sales in the campaign period.

Brand: UltimateTV
Client: Microsoft
Agency: Venables, Bell & Partners
Language: English

2003 SILVER

Instant Connection

Following five years of sales decline and the explosion of digital photo options, the Polaroid brand declared bankruptcy and faced dissolution. In order to survive, Polaroid needed an idea that could pull them from the edge, resuscitate sales and make instant photography relevant again to a target going digital. The instant connection campaign demonstrated that Polaroid has the unique ability to do more than merely record a moment (as all other cameras do), Polaroid makes a moment. The campaign was a hit, turning declining sales into year over year growth and reinvigoration consumer attraction toward Polaroid.

Brand: Polaroid
Client: Polaroid Corporation
Agency: Leo Burnett USA
Language: English

2003 SILVER

Kodak EasyShare

A century ago, Eastman Kodak brought photography to the masses by creating a simplified product (the Brownie camera), supported by the slogan, you push the button, we do the rest. Using the same communication strategy to leverage the brand's equity and overcome consumer intimidation with digital, we launched the EasyShare system in 2001 with a new advertising motto fishoot, dock, sharefl which rapidly placed Kodak on the map for digital with the nation's #1 selling digital camera.

Brand: Kodak
Client: Eastman Kodak Company
Agency: Ogilvy & Mather
Language: English

FINALISTS

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stc Expect the Unexpected