Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

FILTER BY:

PROGRAM

Harvard Graphics for Windows Intro


Brand: Harvard Graphics for Windows
Client: Software Publishing Corporation
Agency: TFB/BBDO

"1984"

This campaign had just three goals. Within 100 days of introduction: (1) create sufficient excitement about Macintosh to produce significant in-store traffic, (2) generate immediate sales momentum to keep Macintosh back-ordered through at least the first half of 1984, and (3) establish Macintosh as the third industry standard in the PC category.


Brand: Apple
Client: Apple Inc.
Agency: Chiat/Day Inc. Advertising

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_uk_2019_e-341-728_hero_1 Samsung How customer engagement took a bite out of Apple
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years