TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
This campaign had just three goals. Within 100 days of introduction: (1) create sufficient excitement about Macintosh to produce significant in-store traffic, (2) generate immediate sales momentum to keep Macintosh back-ordered through at least the first half of 1984, and (3) establish Macintosh as the third industry standard in the PC category.
Client: Apple Inc.
Agency: Chiat/Day Inc. Advertising