TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
The campaign was designed to introduce a unique new Sharp product to the camcorder/video market place. It has been a successful effort to date with company awareness expanding significantly, and more importantly, sales multiplying by a factor of six. Critically too, Sharp is becoming known for its technologically advanced products in an arena where competition is particularly keen.
Client: Sharp Electronics Corporation
Agency: Griffin Bacal, Inc.
Increase market share in a fiercely competitive market against three established, renown competitors with deep pockets and worldwide strategies (Norelco, Remington, Braun [Gillette]).
Client: Panasonic Industrial Company
Agency: Martin Marshall Jaccoma Mitchell Advertising, Inc.