Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
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PROGRAM
2001 GOLD
Catalyst of Fun
With the future of Kodak in the hands of today's youth, the "Catalyst of Fun" effort was designed to change the image and perceptions of the Kodak brand for Tweens. By identifying a unique and differentiating strategy that redefined the role of the camera for this target, the campaign successfully shifted the image of Kodak in Tweens' minds from "my parents' brand" to "my brand," and increased their brand preference nearly 20% in just 6 months.
Brand:
Kodak Max
Client:
Eastman Kodak Company
Agency:
Saatchi & Saatchi
Language:
English
2001 SILVER
Now Available
In a category where everybody talked "power," a whole new approach was needed to launch Energizer e2, a completely new super-premium battery. The advertising captures the power of the human spirit, now available in a battery. The campaign helped propel Energizer e2 to a significant share position after just weeks on air, far surpassing goals.
Brand:
Energizer e2
Client:
Energizer
Agency:
DDB Chicago
Language:
English
2000 SILVER
Battery Gobblers
Everybody knows today's electronic devices "eat" a lot of batteries. Rayovac Maximum is uniquely positioned to fend off these power- hungry beasts with its Combination of "Maximum Power, Maximum Value." This campaign, featuring Michael Jordan and Rayovac versus the "battery gobblers," successfully met all Objectives in improving brand awareness, market share and brand perceptions.
Brand:
Rayovac Maximum
Client:
Rayovac Corporation
Agency:
Young & Rubicam Chicago
Language:
English
FINALISTS
Samsung
Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote
ARCTIC
ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE
stc
Expect the Unexpected
