Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

FILTER BY:

PROGRAM

Sharp camcorder/video

The campaign was designed to introduce a unique new Sharp product to the camcorder/video market place. It has been a successful effort to date with company awareness expanding significantly, and more importantly, sales multiplying by a factor of six. Critically too, Sharp is becoming known for its technologically advanced products in an arena where competition is particularly keen.


Brand: Sharp
Client: Sharp Electronics Corporation
Agency: Griffin Bacal, Inc.

Panasonic

Increase market share in a fiercely competitive market against three established, renown competitors with deep pockets and worldwide strategies (Norelco, Remington, Braun [Gillette]).


Brand: Panasonic
Client: Panasonic Industrial Company
Agency: Martin Marshall Jaccoma Mitchell Advertising, Inc.

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_mn_2019_104_hero_1 Samsung Samsung sold more smartphones this Ramadan
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years