Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2000 BRONZE

Motorola Consumer Solutions

The campaign needed to rejuvenate the Motorola brand, imbuing it with technological ingenuity and empathy for the ironies of everyday life. And, it needed to help restore confidence in the company. In the end, the campaign helped grow Motorola's market share from 29.3% to 33.2% and created a "buzz" within the investment community boosting the stock price from $81.8 to $90.3 during the run of the advertising.

Brand: Motorola
Client: Motorola Consumer Solutions Group
Agency: McCann-Erickson
Language: English

1998 GOLD

Have Fun. Stay In Touch.

Motorola sought to leverage initial success with hand-held two-way radios for consumers by going mass-market. Advertising that conveyed simple, relevant ways to use the product in a humorous manner led to a phenomenal 267% increase in sales.

Brand: Motorola
Client: Motorola Consumer Solutions Group
Agency: Carmichael Lynch
Language: English

1998 SILVER

Device Wars

"Device Wars" announces the Duracell brand's long-life superiority over Energizer batteries by dramatizing a battle between two teams of battery-powered devices. Duracell's overwhelming win proves that the debate is over: Duracell lasts longer.

Brand: Duracell
Client: Duracell USA
Agency: Ogilvy & Mather Worldwide
Language: English

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected