TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.



What Can You Do?

"What can you do with a Canon Printer?" All of the traditional things you expect from a color printer plus cool things you didn't think were possible. This creative question and answer re-defined the way consumers perceived color printers for the home and effectively met (and exceeded) Canon's campaign goal

Brand: Canon
Client: Canon USA, Inc.
Agency: Hajjar and Partners

Multimedia Campaign

The campaign was designed to maintain and grow perceptions of Macintosh superiority in multimedia and in home computing in general. The flagship product for the effort was the Macintosh Performa 630, which provided high-end multimedia for everyday people. The challenge involved convincing people interested in multimedia that it was actually successfully and possible, especially on a Performa 630. The campaign successfully kept Apple in the forefront of this burgeoning area of the computer market.

Brand: Apple MacIntosh
Client: Apple Inc.
Agency: BBDO West

Smart Choice

The goal of this campaign was to raise awareness of a preference for the new HP DeskJet 540 color printer. TV and Radio spots used entertaining interviews to show how different members of the family use (and even compete for) the printer. Printer and online executions provided more product information to help those in the market "do their homework" and evaluate features. The campaign was very successful, raising awareness levels, and causing market share "spikes" in the consumer channel.

Brand: HP DeskJet 540 Printer
Client: Hewlett-Packard
Agency: Saatchi & Saatchi San Francisco

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2019_uk_2019_e-341-728_hero_1 Samsung How customer engagement took a bite out of Apple

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