Electronics

TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.

2006 BRONZE

Emotion in Motion

This campaign was meant to re-ignite relevance and value in the camcorder category, stop the industry slide and reverse Sony's unit declines by reminding consumers of the nuance and emotion that can only be captured through moving video. The ad message focused on the ease of capturing and sharing memories, while the promotion component enhanced this message by supplying DVD mailers for easy sharing. The effort exceeded business objectives.

Brand: Sony Handycam
Client: Sony Electronics Inc.
Agency: Bagby and Company
Language: English

2005 GRAND

Silhouettes

Digital music was a mess. Fans were stealing. record companies were suing. Artists couldn't get paid. But Apple had created iPod and the iTunes Music Store, a solution that worked for everyone. Our insight: what really mattered was the music itself. Using iPod as the icon, our campaign celebrated the promise of digital music, not it's controversy. Apple invited everyone to the party. To date, Apple has sold 5.9 million iPods and 150 million songs.

Brand: Apple
Client: Apple Inc.
Agency: TBWA\Chiat\Day
Language: English

2005 BRONZE

The Best Part of Photography

In 2004, Kodak was reengineering its business to compete in the digital world. Kodak had designed the Picture Maker digital kiosk to spur consumer printing, a vitally important business stream, but they didn't know how to leverage it against the competition. Moreover, consumers weren't printing their digital pictures as they had done with film -- a daunting problem the entire category was struggling to overcome. This is the story of how the agency and client responded, investigating the problem and finding the solution. The result: awareness and preference for the Kodak kiosks significantly increased and usage soared over and above original projections.

Brand: Kodak
Client: Eastman Kodak Company
Agency: Ogilvy & Mather
Language: English

FINALISTS

Samsung Samsung’s American Dream: Taking Foldables from Social Suicide to Apple Antidote

ARCTIC ARCTIC - FORGOTTEN, THE MOST SUSTAINABLE BRAND FROM YOUR WARDROBE

stc Expect the Unexpected