TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.



Smart Choice

The goal of this campaign was to raise awareness of a preference for the new HP DeskJet 540 color printer. TV and Radio spots used entertaining interviews to show how different members of the family use (and even compete for) the printer. Printer and online executions provided more product information to help those in the market "do their homework" and evaluate features. The campaign was very successful, raising awareness levels, and causing market share "spikes" in the consumer channel.

Brand: HP DeskJet 540 Printer
Client: Hewlett-Packard
Agency: Saatchi & Saatchi San Francisco

Big Battery

The challenge for Dell was to continue its successful re-entry into the portables category, with a strong differentiated brand presence while still continuing to drive sales off with the advertising (since Dell has no retail presence). The "Big Battery" campaign was successful in generating beyond forecast, while at the same time impacting perceptions of the brand.

Brand: Dell
Client: Dell, Inc.
Agency: Goldberg Moser O'Neill

Coming Home

The campaign set out to create awareness of a new category of multi-function office machines and, in particular, the Hewlett-Packard OfficeJet to the home office worker. The advertising and media plan to had look bold to establish HP in the home market where penetration for their products has traditionally been low. The advertising successfully did this by utilizing a powerful contrast between a cold corporate environment and a relaxed home situation to pay tribute to the new-found work style of this target.

Brand: HP Office Jet
Client: Hewlett-Packard
Agency: Saatchi & Saatchi San Francisco

2019_us_2019_e-3920-293_hero_1 LG Electronics What's It Gonna Take?
2019_us_2019_e-3973-046_hero_1 PlayStation PlayStation VR: Pioneering a New Reality
2018_na_2018_e-2863-189_hero_1 JBL Waterproof Portables

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