Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2008 BRONZE

Beauty Wake-Up Call

In 2007, Suave transformed itself from a value brand to a beauty brand loved by moms. When 89% of moms admitted they had let themselves go, Suave stepped in to help them get themselves back. With Suave's high performance beauty products, moms could indulge themselves and still buy the kids new shoes. Motherhood and beautyhood could, for the first time, co-exist. This was a win-win situation for moms and for Suave. The brand significantly outperformed sales goals, drove strong increases in equity scores and got key retailers to take notice.

Brand: Suave
Client: Unlilever
Agency: Ogilvy & Mather, Chicago
Language: English

2007 GOLD

What Would You Do For Love This Christmas?

The Diamond Trading Company faced a particularly tough 2005 Christmas season. Christmas diamond sales had declined the previous two years, the media budget was dramatically down, and men were distracted by deals on trendy electronics. In spite of these challenges, the agency developed a plan that grew diamond sales 6%. The key: appeal to men's deep desire to be her hero. The What Would You Do for Love?campaign traces one man's arduous journey home to his wife for Christmas, culminating with an emotional gift of diamonds.

Brand: Diamond Trading Company
Client: Diamond Trading Company
Agency: JWT
Language: English

2007 SILVER

Jordan BE Lifestyle Campaign

The campaign was to raise awareness for and increase sales of Jordan Brand's inaugural Jordan Lifestyle apparel collection, which hit the market in Fall of 2005.

Brand: Jordan Brand
Client: Nike, Inc.
Agency: Wieden+Kennedy New York
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence