Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.

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2009 SILVER

Live By It

Headed into 2007, Harley-Davidson Motor Clothes found itself confronted with an onslaught of competitors from both within and outside the motorcycle industry -from mainstream apparel manufacturers capitalizing on the phenomenon of biker fashion showing up on New York Fashion Week runways to discount merchant aisles. Harley had to distance Motor Clothes from the growing breed of poser fashions, reminding the world that Harley is the authentic authority. The brand blew past every goal to make it a banner year for Motor Clothes.

Brand: Harley-Davidson
Client: Harley-Davidson Motor Company
Agency: Carmichael Lynch
Language: English

2009 BRONZE

Go Fresh

The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true 360-campaign reached and touched the target audience in innovative ways. It sought to build affinity by acknowledging the pressures of her life and positioning the sensory product experience as a way to put those pressures in perspective. The campaign successfully lowered Dove's age profile and exceeded sales targets by up to 76%.

Brand: Dove
Client: Unilever
Agency: Ogilvy & Mather Chicago
Language: English

2008 SILVER

Keeping Skin Amazing

This is the story of a total brand turnaround. Of a tired relic of a skin care brand who had faced a 30 year share decline becoming the fastest growing brand in the category, reclaiming market leadership and experiencing double digit growth by repositioning itself as the skin authority, who understands and respects the wonder and complexity of skin. In a category obsessed with look and feel, Vaseline focused on skin's amazingness as a way to engage and provoke consumers to join us in our quest to "Keep Skin Amazing."

Brand: Vaseline
Client: Unilever
Agency: BBH
Language: English