Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2006 GOLD

The Garnett/Impossible Is Nothing

This campaign met five growth and performance objectives related to advertising and brand messages. For example, Adidas gained 33% vs. Nike's 9% decline. The advertising beat the Ad Track average for an "effective" brand message by more than 10%, and it delivered unprompted commercial recall rates of 48%, nearly double the Adidas benchmark of 28.6%.

Brand: adidas
Client: adidas America, Inc.
Agency: TBWA\Chiat\Day San Francisco (180\TBWA)
Language: English

2006 SILVER

Impossible Is Nothing/Hello Tomorrow

The campaign set out to (1) connect with the 18-24-year-old core target, (2) launch Adidas _1 and deliver sell-through of at least 10% within the first two weeks, (3) create a campaign that would extend beyond the $9 million media investment and (4) improve the overall Adidas "innovation" brand measures. It delivered on all of them.

Brand: adidas
Client: adidas America, Inc.
Agency: TBWA\Chiat\Day San Francisco (180\TBWA)
Language: English

2006 BRONZE

Brand Democracy

The advertising challenge was to communicate the uniqueness of Converse to a broad audience without alienating its core user base. By enlisting brand enthusiasts, this campaign helped grow domestic sales by 4% in a stagnant category; online sales increased by 41%; Web site traffic grew by 82%; international sales leaped 45%; and company profits grew 130% vs. plan.

Brand: Converse
Client: Converse, Inc.
Agency: Butler, Shine, Stern & Partners (BSSP)
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence