Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2007 GOLD
What Would You Do For Love This Christmas?
The Diamond Trading Company faced a particularly tough 2005 Christmas season. Christmas diamond sales had declined the previous two years, the media budget was dramatically down, and men were distracted by deals on trendy electronics. In spite of these challenges, the agency developed a plan that grew diamond sales 6%. The key: appeal to men's deep desire to be her hero. The What Would You Do for Love?campaign traces one man's arduous journey home to his wife for Christmas, culminating with an emotional gift of diamonds.
Brand:
Diamond Trading Company
Client:
Diamond Trading Company
Agency:
JWT
Language:
English
2007 SILVER
2007 SILVER
Hands Off
Schick changed the way shaving was marketed to women with the introduction of Quattro For Women. Offering a humorous and feminine take on technology, the advertising established QFW as the first high-performance razor made for women. As a result, QFW became the #1 selling razor sku, helping Schick to achieve market leadership of women's razors.
Brand:
Schick Quattro For Women
Client:
Schick-Wilkinson Sword
Agency:
JWT
Language:
English