Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
FILTER BY:
PROGRAM
2009 GOLD
In the Motherhood
Suave teamed up with Sprint for an unprecedented partnership to gain Mindshare -and marketshare- among moms. By building an online community especially for moms and involving them in the creative process, the brands became the enablers of a social network women wanted to be a part of. The program contributed to a growth in brand share and lifted key brand measures for Suave. Additionally, "In the Motherhood" became the No. 1 parenting Web site visited by moms.
Brand:
Suave
Client:
Unilever & Sprint
Agency:
Mindshare
Language:
English
2009 SILVER
Is Old Spice Hair & Body Wash Right for Me?
In 2008, Procter & Gamble and its agency set out to relaunch Old Spice's Hair & Body Wash. Research revealed that many guys were alienated by overcomplicated or overly feminine products on the shelf. Thus, the campaign presented Old Spice Hair & Body Wash as an easy choice for no-nonsense guys, regardless of the hair, body or body hair they were bringing to the table. Sales skyrocketed, beating year-ago results by 70% and propelling Hair & Body to become the No. 1 variant in the male body wash category just one month after launch.
Brand:
Old Spice
Client:
Procter & Gamble
Agency:
Wieden+Kennedy
Language:
English
2009 SILVER
Connectivity
For its centennial campaign, Converse needed a holistic, creative idea to drive business globally. It also wanted to engage its target, the 18-to-29-year-old influential audience. The answer: Converse leveraged its roots in music to celebrate and inspire creative originals of the past, present and future. The result: The hit song and groundbreaking music video of the summer, "My Drive Thru," and the culturally influential "Connectivity" chain campaign. These contributed to record increases in brand exposure, product sales and Web site traffic.
Brand:
Converse
Client:
Converse, Inc.
Agency:
Anomaly
Language:
English