Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2009 BRONZE

Go Fresh

The goal for this launch was to bring 20-something women into the Dove franchise and to tap into the growing market for fragrance and experiential personal care products. A true 360-campaign reached and touched the target audience in innovative ways. It sought to build affinity by acknowledging the pressures of her life and positioning the sensory product experience as a way to put those pressures in perspective. The campaign successfully lowered Dove's age profile and exceeded sales targets by up to 76%.

Brand: Dove
Client: Unilever
Agency: Ogilvy & Mather Chicago
Language: English

2008 SILVER

Keeping Skin Amazing

This is the story of a total brand turnaround. Of a tired relic of a skin care brand who had faced a 30 year share decline becoming the fastest growing brand in the category, reclaiming market leadership and experiencing double digit growth by repositioning itself as the skin authority, who understands and respects the wonder and complexity of skin. In a category obsessed with look and feel, Vaseline focused on skin's amazingness as a way to engage and provoke consumers to join us in our quest to "Keep Skin Amazing."

Brand: Vaseline
Client: Unilever
Agency: BBH
Language: English

2008 SILVER

Say Everything Without Saying a Word

Spearheaded by our campaign line, "This Christmas, say everything without saying a word" the creative brought to life the remarkable power of a diamond to communicate man's most profound emotions. We created a website which schooled him in the language of love through different diamond gifts; print and OOH that the captured the ability of a diamond to transform him from husband to poet; and finally a TV spot that told the soundless story of a diamond's profound ability to convey all of his emotions to her this Christmas.

Brand: Diamond Trading Company
Client: DeBeers Group Marketing
Agency: JWT
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence