Beauty

Products and services focused on beauty.  Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.

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The Hottest

In order to achieve its long-term vision of category leadership, Degree needed to continue posting aggressive market share gains. New technological advances by key Anti-Perspirant/Deodorant competitors, however, threatened to render Degree's body-heat activated positioning obsolete. Persuasive new Degree advertising overcame this challenge, by accelerating brand trial rates which drove volume/share growth up by +21%. As a result, Degree catapulted from #8 to #3 in the Anti-Perspirant/Deodorant category.


Brand: Degree
Client: Helene Curtis Industries, Inc.
Agency: DDB Chicago

There's Only One Jeep

Market share and sales for the Jeep Brand began to erode in 1990 as new competitors entered the market. The combined success of the new Grand Cherokee and repositioned Cherokee has resulted in a 145% increase in sales for Jeep since 1992. Additionally, Jeep's share of the compact sport utility segment has increased from 17.3% to 31.5% during this time.


Brand: Jeep
Client: Chrysler LLC
Agency: Bozell Worldwide

Teen Insights


Brand: Noxzema Skin Cream
Client: Procter & Gamble
Agency: Leo Burnett Co.

2018_cn_2018_303_hero_1 Hair O'right Your Hair Lost and Found
2018_in_2018_04_hero_1 Dettol MAKING THE INVISIBLE VISIBLE
2018_in_2018_05_hero_1 Dettol JAB DETTOL MET DISNEY: GAMIFICATION FOR BEHAVIOR CHANGE
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