Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
There's Only One Jeep
Market share and sales for the Jeep Brand began to erode in 1990 as new competitors entered the market. The combined success of the new Grand Cherokee and repositioned Cherokee has resulted in a 145% increase in sales for Jeep since 1992. Additionally, Jeep's share of the compact sport utility segment has increased from 17.3% to 31.5% during this time.
Client: Chrysler LLC
Agency: Bozell Worldwide
Like You Just Stepped Out of a Salon
The "Stepping Out- Leadership Franchise" campaign was developed to take Salon Selectives into its third year. The campaign tackled issues facing the brand in early 1989 including increased competitive activity, an expanded product line-up and lagging "Salon brand" consumer perceptions. The campaign objectives have been met and surpassed. The brand has continued its phenomenal growth trends throughout 1989.
Brand: Salon Selectives
Client: Helene Curtis, Inc.
Agency: Saatchi & Saatchi Advertising, Inc.