Beauty & Fragrance

Converse. The Chuck Taylor All Star II Launch.

The Chuck Taylor All Star is an icon: a 98-year old beacon of creative culture. In birthing its follow up, the Chuck II, the pressure was on from all sides. Consumers repeatedly told us not to f**k up the Chuck, the business demanded innovation for growth and customers clamored for a new sales story. By taking inspiration from movie sequel launches teasing the II with an iconic PR-driven reveal we debuted Chuck II with high-impact messaging that drove comprehension of the comfort benefit, fueled incredible demand, avoided backlash and sold out on Converse.com in 1 week.

Brand: Converse
Client: Converse
Agency: Anomaly
Language: English

I DO-Anniversary celebration

Brand: I DO
Client: HIERSUN
Agency: Ogilvy & Mather Beijing
Language: Mandarin

Levi’s 501 "We Are Original" Campaign

Brand: Levi’s
Client: Levi's
Agency: FCB Shanghai
Language: Mandarin