Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2016 BRONZE

Pantene Haircast

In 2013, Pantene solved over a million hair problems with its Weather Channel and Walgreens partnership. How do you build on this success and keep her engaged? Through analyzing data, we uncovered it was the subtle shifts in the weather, rather than the big ones that left her feeling the most unprepared. So, in 2014 we created a predictive digital tool called Pantene Haircast a 5-day personalized service with geo-targeted product solutions to address her various weather-related hair problems.

Brand: Pantene
Client: Procter & Gamble
Agency: Leo Burnett/Arc
Language: English

2016 BRONZE

#ImNoAngel

Lane Bryant had lost relevance with its consumer segment. As more fashionable competitors entered the category, Lane Bryant needed to find a way to get on the radar of the plus size woman. By championing the plus size woman, not as society saw her, but as she saw herself beautiful, sexy, unapologetic we ignited a conversation to redefine sexy and reclaim brand leadership. The impact of #ImNoAngel was tremendous: 15.3 billion media impressions, 58% increase in unaided brand awareness and 20% increase in new customers.

Brand: Lane Bryant
Client: Lane Bryant
Agency: Laird+Partners
Language: English

2015 GOLD

Sorry, Not Sorry

This is the story of how Pantene dug deep into its brand DNA to connect with Millennial women. We identified a synergy between their strength and Pantenes equity in hair strength. And found we could further the conversation on female strength by helping her realize the little, every day things she does to undermine it, like over-apologizing. Pantene exposed this through a film, Sorry, Not Sorry. Which created the incredible impact, buzz and positive perceptions among Millennial women creating momentum for the brand.

Brand: Pantene
Client: Procter & Gamble
Agency: Grey New York
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence