Products and services focused on beauty. Includes cosmetics, fragrances, hair products, nail products, etc.; beauty services such as salons, spas, etc.
Like You Just Stepped Out of a Salon
The "Stepping Out- Leadership Franchise" campaign was developed to take Salon Selectives into its third year. The campaign tackled issues facing the brand in early 1989 including increased competitive activity, an expanded product line-up and lagging "Salon brand" consumer perceptions. The campaign objectives have been met and surpassed. The brand has continued its phenomenal growth trends throughout 1989.
Brand: Salon Selectives
Client: Helene Curtis, Inc.
Agency: Saatchi & Saatchi Advertising, Inc.