Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2017 BRONZE
Scare or Dare. Veet Sensitive Precision Launch Campaign
Veet Sensitive Precision Trimmer launch was aimed to challenge the trimmer category as well as to compete with the regular razors in women’s daily routine. The project is a great example of non-standard approach to engaging users in digital channel. Our emotional campaign showed that women are tender and they deserve better.
Brand:
Veet
Client:
Reckitt Benckiser Household & Healthcare Ukraine
Agency:
Hoshva DGTL
Language:
English, Ukrainian
2017 BRONZE
#DadDo
This is the story of how Pantene found new cultural relevance for its heritage in hair strength to connect with millennial women's hearts. We made "Strong is Beautiful" mean something, by showing the world the power that Dads have in creating the next generation of strong women. We simply filmed NFL Dads doing their daughters' hair (the #DadDo). And we set fire to the Super Bowl ad conversation. 45 million views and 1.68 billion media impressions later, #DadDo was a sensation, leading to unprecedented cultural attention and engagement for Pantene.
Brand:
Pantene
Client:
Procter & Gamble
Agency:
Grey New York
Language:
English
2017 BRONZE
Michael Phelps
Under Armour, one of Michael Phelps' biggest sponsors, was locked out from using the limelight of the worlds biggest competition in August, 2016. Cutting through sponsorship noise, it used Phelps to bring to life the brands hardcore ethos - greatness is the product of sacrifice. By showcasing Phelps' grueling regimen and launching it months before the official sponsors, it sparked a very different kind of campaign. The campaign was among the most liked, lauded, shared and talked about campaign among sponsors and non-sponsors, significantly driving consideration and ultimately sales.
Brand:
Under Armour
Client:
Under Armour
Agency:
Droga5
Language:
English
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
