Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.
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2017 SILVER
Katy Kat
COVERGIRL needed to reinvigorate the brand and put it back on Millennials' radar. Our solution lay in Katy Perry and by upending the traditional beauty marketing model. We transformed Katy from static "face" into the lens through which we developed products and communicated them to fans. Katy Kat by COVERGIRL became a juggernaut success - with over 1 billion earned impressions in the first three months, we've exceeded our weekly sales goal each week since launch, for 15 weeks in a row.
Brand:
CoverGirl
Client:
Procter & Gamble
Agency:
Grey New York
Language:
English
2017 BRONZE
FINALISTS
Pantene
If You Know, You Know It's Pantene.
Dove
Stop The Beauty Test
Avon Brasil
Excellence in Influence
