Beauty & Fragrance

Includes cosmetics, fragrances, hair products, nail products, subscription boxes, jewelry, accessories, etc.  

2017 BRONZE

L-l-l-light effort with Le-le-le-Boutique

In situation of quick growth of the new marketplace format and thwarting of e-commerce market expansion in fashion segment Leboutique outdone the numbers of successful 2016 year and secured the financing of large-scale business transformation for 2017.

Brand: Leboutique
Client: Leboutique
Agency: PROVID
Language: English, Ukrainian

2017 BRONZE

Scare or Dare. Veet Sensitive Precision Launch Campaign

Veet Sensitive Precision Trimmer launch was aimed to challenge the trimmer category as well as to compete with the regular razors in women’s daily routine. The project is a great example of non-standard approach to engaging users in digital channel. Our emotional campaign showed that women are tender and they deserve better.


Brand: Veet
Client: Reckitt Benckiser Household & Healthcare Ukraine 
Agency: Hoshva DGTL
Language: English, Ukrainian

2017 BRONZE

#DadDo

This is the story of how Pantene found new cultural relevance for its heritage in hair strength to connect with millennial women's hearts. We made "Strong is Beautiful" mean something, by showing the world the power that Dads have in creating the next generation of strong women. We simply filmed NFL Dads doing their daughters' hair (the #DadDo). And we set fire to the Super Bowl ad conversation. 45 million views and 1.68 billion media impressions later, #DadDo was a sensation, leading to unprecedented cultural attention and engagement for Pantene.

Brand: Pantene
Client: Procter & Gamble
Agency: Grey New York
Language: English

FINALISTS

Pantene If You Know, You Know It's Pantene.

Dove Stop The Beauty Test

Avon Brasil Excellence in Influence