Beauty & Fragrance

Rejoice: Enjoy summertime with Freshest and Smoothest Hair

Brand: Rejoice
Client: P&G China
Agency: Leo Burnett Hong Kong
Language: Mandarin

Pantene Haircast

In 2013, Pantene solved over a million hair problems with its Weather Channel and Walgreens partnership. How do you build on this success and keep her engaged? Through analyzing data, we uncovered it was the subtle shifts in the weather, rather than the big ones that left her feeling the most unprepared. So, in 2014 we created a predictive digital tool called Pantene Haircast a 5-day personalized service with geo-targeted product solutions to address her various weather-related hair problems.

Brand: Pantene
Client: Procter & Gamble
Agency: Leo Burnett/Arc
Language: English

#ImNoAngel

Lane Bryant had lost relevance with its consumer segment. As more fashionable competitors entered the category, Lane Bryant needed to find a way to get on the radar of the plus size woman. By championing the plus size woman, not as society saw her, but as she saw herself beautiful, sexy, unapologetic we ignited a conversation to redefine sexy and reclaim brand leadership. The impact of #ImNoAngel was tremendous: 15.3 billion media impressions, 58% increase in unaided brand awareness and 20% increase in new customers.

Brand: Lane Bryant
Client: Lane Bryant
Agency: Laird+Partners
Language: English